Southern Shutter's transformation by the numbers
Southern Shutters, a premium shutter design and installation company serving the Austin area, faced a decline in leads and website traffic under a previous agency.
Specializing in custom, high-quality shutters, they offer personalized in-home consultations. In partnership with us, Southern Shutters aimed to revitalize their online presence, increase visibility, and drive more leads through a comprehensive SEO strategy, website redesign, and social media optimization.
3X
Organic traffic
40%
Increase in leads
#1
in Austin for shutters
Services we provided
On-page SEO
Optimized website elements to enhance rankings and improve user experience.
Keyword targeting
Finding high volume, high consumer intent keywords to drive proftiable traffic.
Competitor analysis
Analyzed competitors to uncover opportunities and improve SEO strategy.
Link building
Secured high-quality backlinks to boost authority and improve search rankings.
"Southern Shutters faced declining leads, poor local visibility, and an outdated website. Through a comprehensive strategy that included SEO optimization, a website redesign, and social media management, we transformed their online presence, resulting in a 3x increase in traffic and a 40% boost in leads."
Christopher Fisher, CEO
The Challenge
Southern Shutters was encountering several challenges:
- Declining Leads: Their previous marketing efforts were underperforming, leading to fewer leads.
- Local Search Visibility Issues: They were not ranking well for important keywords related to their Austin-based business.
- Outdated Website: The existing website was not optimized for SEO, user experience, or conversions.
- Social Media Engagement: Their social media channels needed more consistent and engaging content to boost interaction and brand awareness.
The Solution
- Website Redesign & SEO Optimization: We redesigned their website to ensure it was mobile-friendly, SEO-optimized, and user-centric, improving site navigation and conversion rates.
- Keyword Targeting & Content Creation: We conducted thorough keyword research, targeting high-intent local terms like "Shutters Austin" and optimized content across the site. We also created new service pages to improve visibility for niche offerings.
- Social Media Management: We took charge of updating and managing their social media accounts regularly. By creating and posting engaging content, we increased social media interaction and boosted their local presence.
- Local SEO & Google Local Pack Optimization: We implemented a strategy to improve their ranking in local search results and the Google Local Pack, ensuring they appeared in top results when potential customers searched for shutter-related services.
- Ongoing Content Updates & Conversion Optimization: We kept the website fresh by continually adding new content and ensuring it was optimized to convert visitors into leads.
The Result
212% Increase in Organic Traffic
Through strategic content optimization and ongoing updates, Southern Shutters saw a 2x increase in organic traffic within months, reaching a highly engaged local audience.
#1 Rankings for Primary Keywords
Our efforts secured #1 rankings for critical Austin keywords, such as:
#1 for "Wood Shutters Austin"
#1 for "Shutters"
#1 for "Plantation Shutters Austin"
#1 for "Shutter Austin Georgetown"
#1 in Google Local Pack for "Plantation Shutters Installation"
Google Local Pack Success
By focusing on local SEO and enhancing their Google My Business profile, Southern Shutters achieved a top listing in the Google Local Pack, dramatically increasing their visibility for relevant searches.
40% Increase in Leads
Thanks to the website redesign, SEO optimization, and regularly updated social media posts, Southern Shutters saw a 40% increase in leads, helping them connect with more local customers searching for shutter solutions.
