Allison Shipping's transformation by the numbers
Allison Shipping Containers, a leading provider of new and used shipping containers in Hawaii, faced challenges with low website traffic and poor search engine rankings.
Their outdated website was not mobile-friendly and lacked an SEO-optimized structure, which led to few leads and a limited online presence. To change this, we rebranded their business as Allison Shipping Containers, launched a fully optimized website, and implemented a targeted SEO strategy. Three years later, Allison Shipping Containers dominates the shipping container market in Hawaii.
138
Keywords in Top 3
515%
Increase in organic traffic
Services we provided
Local SEO
Optimized for local searches to boost visibility and attract nearby customers.
Website design
Crafted a user-friendly, high-converting site for better engagement and sales.
Branding
Developed a strong, recognizable identity to build trust and credibility.
Content marketing
Produced targeted content to drive traffic, educate audiences, and increase conversions.
"Allison Shipping Containers has been an incredible client to work with. It’s been amazing to see their business grow, dominating the Hawaii market with a 515% increase in organic traffic and #1 rankings for key industry keywords."
Rebecca Saltzburg, CEO
The Challenge
Allison Shipping Containers was encountering several issues that restricted its digital growth:
- Low Website Traffic: The old website generated little traffic, hindering business growth.
- No Digital Ads: The business was relying purely on craigslist ads, without any paid, consistent traffic from Google Search.
- Poor Website Design: The previous website wasn’t mobile-friendly and lacked user-friendliness, which impacted conversions.
- Low Search Engine Rankings: Allison wasn’t ranking well for critical shipping container-related keywords.
The Solution
To tackle these challenges, we implemented a holistic approach focusing on the following elements:
- Website Redesign & Branding: We created a brand-new website with a mobile-friendly design and an improved user experience to enhance visitor engagement.
- On-Page SEO & Content Optimization: The new website was optimized with SEO best practices to ensure higher visibility and ranking on search engines. We also worked on expanding and enhancing existing content, making it more relevant to the target audience.
- Google Ads Campaign: To drive immediate traffic and generate leads, we launched a targeted Google Ads campaign that aligned with Allison’s primary services.
- Comprehensive Keyword Strategy: Through thorough research, we identified key industry-related keywords and optimized the site.
- Link-Building & Local SEO: We used local SEO tactics and an effective link-building strategy to improve domain authority and secure higher rankings in local search results.
- Social Media Management: To support online visibility and engagement, we created regular social media posts, ensuring consistent interaction with followers and the promotion of services.
The Result
515% Organic Traffic Growth
Allison Shipping Containers saw a 515% increase in organic traffic over three years by optimizing SEO and content, attracting more targeted visitors.
Our SEO strategy secured #1 rankings for:
- Shipping Container Supplier
- Office Trailer Rental
- Shipping Container Wholesalers
- Shipping Container Sales
- Shipping Container Construction Office
- Mobile Office Trailers for Sale
More Leads & Higher Conversions
Optimized SEO and a mobile-friendly site boosted leads and conversions, keeping visitors engaged longer.
Industry Authority & Trust
Top rankings and an improved website made Allison Shipping Containers on Hawaii'w most trusted shipping container provider. The main challenge became how to handle the dramatically increased lead volume.
