Know Exactly Where Your Law Firm Stands Before You Spend a Dollar
Win more qualified legal clients through
organic visibility.
We build a strategic SEO and content plan that establishes your law firm as a trusted expert, drives qualified inquiries, and makes sure you outrank the local legal competition.
Ranked on page one in 90 days or your next month is on us.
Practice-area specific content, reviewed for bar compliance.
Real reporting — case inquiries, not vanity metrics.
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The TEK SEO Traffic Score
How we'd score your
general practice SEO opportunity.
A general practice firm isn't one keyword — it's a portfolio. Every practice area you offer is its own search market with its own case value, competition, and speed to rank. We score the whole portfolio, then sequence the wins that fund the rest.
- General Practice· Austin, TX
Broad demand, uneven competition.
Your strongest practice areas can rank fast and fund the climb into the competitive ones — as long as we sequence them in the right order.
01
/ Revenue potential
Not every practice area is worth the same case.
A "personal injury lawyer" search signals a contingency case worth tens of thousands. "How to write a will" attracts DIY visitors who'll never retain anyone. We weight every keyword across your practice areas by signed-case value, not search volume.
Personal injury $15k–45K
Family law retainers $3k–8K
Estate planning $1.5k-5k
CPC signal $20+/click
02
/ Speed to rank
Lead with the practice area you can win now.
Chasing "lawyer near me" on day one means losing to directories at KD 50+. We start with the practice areas where competition is thin and intent is high, then reinvest that authority into the harder terms.
family law mediation [city] 320/mo · KD 8
expungement lawyer [city] 210/mo · KD 8
03
/ Geographic advantage
Own your county before you fight the metro.
Clients want a lawyer who knows their local court. If your office is in Round Rock, we build visibility across Williamson County first — where competition is thinner and clients prefer someone who can appear at the local courthouse — before expanding into the full Austin metro.
- Phase 01
Round Rock / Williamson
Low competition, high intent
- Phase 01
Cedar Park, Pflugerville
Expanding the radius
- Phase 01
Full Austin metro
Competitive head terms
04
/ Competitive landscape
Positions 4–8 are wide open.
Page one isn't ten firms — it's Avvo, FindLaw, and Justia at the top, then thin local sites filling the rest.
- Avvo & FindLaw own #1–3 (DR 80+)
- Positions 4–8 are thin local sites
- Weak backlinks, outdated content
04
/ Authority multiplier
Each practice area lifts the next.
A strong family law cluster builds the domain authority that helps your estate and injury pages rank too. Fifteen strategic pages across your core areas beats fifty generic blog posts.
- 15 strategic pages beats 50 generic posts
- Family → estate → injury → defense clusters
- Each page lifts the entire domain
05
/ SCORE SUMMARY
Why 82 is the number that actually matters.
Revenue weighted 35%. Speed, geography, competition, and authority make up the rest — calibrated against 80+ legal verticals we've audited.
We get you law firm rankings that drive growth.
Numbers that change a firm's trajectory.
Aggregated results from law firm clients across the U.S. in the past 24 months.
3.4×
Increase in qualified case inquiries
+218%
Average lift in organic traffic
90 days
Average time to first-page rankings
$4.7M
In new fee revenue attributed to TEKSEO
What we do for law firms
A complete growth engine — built for the realities of legal marketing.
From bar-compliant content to map-pack dominance, every lever is designed to fill your calendar with cases worth taking.
Legal SEO & Content
Practice-area landing pages and authority content that rank for high-intent searches in your jurisdiction.
- Practice-area page architecture
- Bar-compliant editorial review
- Schema markup for FAQs & reviews
Local SEO & Map Pack
Win the 3-pack for "[practice area] near me" — where the majority of high-intent legal searches start.
- Google Business Profile optimization
- Geo-targeted city & neighborhood pages
- Citation cleanup & NAP consistency
Reputation & Reviews
Automated review systems that turn happy clients into a steady stream of 5-star social proof.
- Post-case review automation
- Negative-review interception
- Review schema for star-rich snippets
Paid Search & LSAs
Tightly-controlled Google Ads and Local Services Ads with negative-keyword discipline and call tracking.
- LSA setup & bid management
- Practice-area Google Ads
- Call quality scoring
Website & Conversion
Fast, mobile-first sites engineered to convert. Click-to-call, intake forms, and live chat that actually book.
- Core Web Vitals optimization
- Intake form & chat tuning
- A/B-tested page templates
Reporting & Attribution
Dashboards built for managing partners — not analysts. See cases, costs, and revenue at a glance.
- Call & form attribution
- Cost-per-qualified-case tracking
- Monthly executive reviews
Our custom approach to law firm SEO - we specialize in "Your Money Your Life" results.
The legal industry falls into Google's "Your Money or Your Life" (YMYL) category. This means search results are held to the highest standards of Expertise, Experience, Authoritativeness, and Trust (E-E-A-T). We specialize in delivering "YMYL" SEO with our proprietary TEK SEO process that delivers law firm top rankings, again and again.
Visibility
Google Business Profile
Local citations
On-page optimization
Legal specific keywords
Law directories
Authority
Reputation
Local link building
Authoritative legal content
Client case studies
Legal industry mentions
Growth
Qualified clients inquries
Increase consultations
Measurable ROI
Niche specific targeting
Referrals & repeat business
SEO strategy that gets your law firm new leads and cases.
Our law firm SEO clients achieve top results.
Law firms typically experience parabolic growth through our proprietary, authority-based SEO strategies. Even in the most competitive legal niches, in large cities, we get top results. Law firms in small towns and medium cities also often struggle with visibility. We solve that problem by getting your firm top rankings that drive growth.
$34M+
Organic traffic
We've generated over $34,000,000 in organic traffic valuation for our TEK SEO clients.
100M+
Online sales revenue
The organic traffic we drive through SEO results in over $100,000,000 in product sales annually.
1M+
Targeted visitors
Over 1,000,000 targeted visitors find our clients' sites each month through e-commerce SEO.
Our Process
From audit to first signed case in under 90 days.
We don't believe in 12-month "ramp-up" periods. Our process is built to compound results from week one — and to be transparent at every stage.
/ Step 01
Audit & market analysis
Deep audit of your site, your competitors, and the keywords driving real cases in your market.
/ Step 02
Strategy & sign-off
You get a written 90-day plan with projected case volume, content calendar, and clear KPIs.
/ Step 03
Execute & optimize
Our team ships content, tunes pages, and manages your map pack — you stay focused on cases.
/ Step 04
Report & scale
Report & scale Monthly partner-level reviews. We double down on what's working and cut what isn't.
Custom law firm SEO packages starting at just $950/mo.
We offer a range of affordable, high-impact packages designed to fit the unique needs and budget of your firm. Our transparent pricing ensures you know exactly what you're getting without any hidden fees.
"Tek SEO did a beautiful job with website design, content and search engine optimization."
Radhika Saltzburg, Founder @ Puppies N Pawz
“Within the first 3 months, they had us ranking on the first page!”
Mark Edmonson, CEO @ Southern Shutters
“They know how to get real results – fast."
Marcus Goldsworthy, CEO @ SuperBox
"Hands down the best decision I made for my business."
Allison Hoen, CEO @ Allison Shipping Containers
"Their team made great strides with our search engine optimization. Highly recommend.""
Judy Robbins, CEO @ California Hard Money
"Tek SEO did a beautiful job with website design, content and search engine optimization."
Radhika Saltzburg, Founder @ Puppies N Pawz
“Within the first 3 months, they had us ranking on the first page!”
Mark Edmonson, CEO @ Southern Shutters
We'll make sure your law firm stands out.
Our company's mission is to help expert law firms grow in online visibility with a custom TEK SEO strategy plan and fully executed optimization. We're data driven, and we work with full transparency.
In-depth analysis
We start with a deep dive into your specific local legal market and niche competition.
We analyze your website's health to ensure it's built for authority.
Execution
Keyword research
We find high-value, high-intent keywords relevant to your specific practice areas.
Technical audit
Google Maps
We optimize your Google Maps profile to dominate local legal searches and maps.
We help you build a strong reputation through online reviews and testimonials.
Results
Legal directories
We build your firm’s presence on key legal and industry-specific directories.
Reputation
Client inquiries
We drive high-intent inquiries from potential new clients, gradually increasing your exposure.
We help gradually increase your top organic rankings, including Google Maps, AI Overviews, and SERPs.
Case generation
We increase the number of quality cases for your firm, targeting your ideal clients.
Top local rankings
"SEO rankings to reach new legal clients..."
August 21, 2025
When it comes to SEO for law firms, digital authority is everything. When we work with you, our singular focus is on building a powerful, trust-based foundation that Google will reward with top rankings, driving qualified clients to your door.
We understand that in the legal world, you can't afford a weak strategy. That's why we use only sustainable, attorney-approved SEO practices. First, we take care of every aspect of competition research and technical SEO.
We also craft high-quality content that establishes your firm as a leading expert. We get top results in even the most competitive urban markets and sophisticated niches, from criminal defense to business law. Our authority-based approach to SEO ensures your firm gradually ranks at the top for dozens of relevant searches, not just one or two.
Our track record proves our ability to deliver real, measurable results. We are committed to being a partner you can trust, offering the hands-on expertise, transparent reporting, and on-call communication you deserve.
Rebecca Saltzburg, CEO
SEO is a high ROI investment.
Build a sustainable foundation for growth.
While PPC ads can provide a quick boost, a strategic local SEO plan is what builds lasting value. Our approach focuses on creating a digital asset that consistently attracts high-intent customers, delivering a powerful return on investment that compounds over time.
90% of people search online for legal services.
Be the first law firm they find.
Over 90% of consumers turn to online search to find legal help. Our strategy ensures your law firm is visible when it matters most, putting you directly in front of customers who are looking for your expert law firm services.
Visibility is everything.
Did you know that 90% of organic traffic goes to the first page of search results? If your law firm isn't there, you're missing out on a massive opportunity. We use a proven process to get you to the top, where prospective clients are already looking.
Win the first page of results.
We take care of all the details, the grind, and the hands-on SEO expertise...
Meta-data
On-page SEO
Fully optimizing each and every page is key. We implement proprietary SEO.
Rank for keywords
Strategy
Structured data
Drive more organic traffic, rank higher for your products, and increase your online revenue.
Get exponential results
Technical
Site metrics
Site metrics are a key factor that influences rankings. We make sure your site is up to par.
Optimize for speed
Responsive site
Enhance mobile UX
UI/UX influences how visitors interact with your site. We optimize for UX.
Seamless visitor UI/UX
Keyword research
Target proven demand
Drive more organic traffic and rank higher for your products and services.
Reach a wider audience
Credibility
Build brand authority
Getting top rankings with quality content helps boost your brand's credibility.
Become a trusted source
Search queries
Optimize architecture
The way your site is structured is a key SEO performance factor that we fully optimize for.
Enhance site structure
Smart businesses invest in TEK SEO to drive organic growth.
Testimonials
Rated 4.8/5 for 5+ years
Judy Robbins
Founder, California Hard Money Direct
"Made great strides with our SEO"
"Rebecca helped me a lot when I was first starting my business. With her efforts as well as her team I made great strides with my search engine optimization efforts.
She was concise and clear in all communication and extremely responsive. I highly recommend."
Allison Hoen
Founder, Allison Shipping Containers
"TEK SEO overdelivered"
"I’m not lying when I say you can’t afford NOT to hire TEK SEO. I came to Rebecca after being ripped off by a website developer/SEO company who didn’t deliver what they promised.
TEK SEO OVER-DELIVERED! Hands down best decision I made for my business. My leads have doubled and we can barely get back to everyone so I’m about to hire additional sales reps. Thank you!!!."
Mark Edmonson
Founder, Southern Shutters Austin
