CASE STUDY
How we helped a Phoenix renovation contractor grow to a steady pipeline of high-value projects
PrimeCraft Renovations’ transformation by the numbers
PrimeCraft Renovations is a leading residential renovation contractor in Phoenix, specializing in kitchen remodels, bathroom upgrades, and full-home renovations. While their craftsmanship earned strong referrals, their digital presence didn’t communicate the quality of their work — and they were losing opportunities to competitors with more polished online branding.
Before partnering with TekSEO, their website looked outdated, lacked a project gallery, and wasn’t optimized for high-intent local searches like “kitchen remodel Phoenix”. They wanted their digital brand to align with their professional standards — and attract more profitable renovation projects consistently.
Our mission: Reinforce credibility, boost local visibility, and position them as a top-choice renovation contractor in Phoenix.
112+
qualified renovation inquiries in 12 months
40%
increase in average project value
200%+
growth in organic website traffic
Services we provided
Website Redesign
A modern, mobile-friendly site featuring before/after galleries, service pages, and trust elements to convert visitors into quote requests.
Paid Ads for Remodel Leads
Targeted Facebook + PPC campaigns driving quote requests directly to the contractor’s phone and inbox.
Local SEO Optimization
Ranking for key searches like “bathroom remodel Phoenix” and “kitchen renovation near me” to attract high-intent homeowners.
Review Automation
Consistent follow-ups and automated review requests to strengthen credibility and close more jobs.
"PrimeCraft Renovations had great craftsmanship - they just needed a digital presence that proved it. By elevating their branding and visibility, we helped them attract more profitable kitchen and bath remodels and create a steady project pipeline."
Christopher Fisher, CEO
The Challenge
Low credibility online was costing them good projects.
Despite strong workmanship, homeowners researching online had no way to see what set PrimeCraft apart from competitors.
Their rankings for valuable searches like “kitchen remodel Phoenix” were weak, and competitors with better branding were winning the attention and the highest-value projects.
The Solution
A modern digital presence built around trust and visibility.
TekSEO redesigned their website to highlight their best work with before/after visuals and strong calls-to-action.
We improved their local SEO for renovation-focused keywords and launched paid search and social campaigns to drive steady, qualified quote requests. We also set up automated review collection to strengthen trust quickly.
The Result
A consistent flow of profitable renovation inquiries.
Within 12 months, PrimeCraft saw dramatic improvement: higher search rankings, more homeowners contacting them early in the research stage, and a noticeable increase in premium-budget kitchen and bath projects - reducing dependency on referrals and creating predictable growth.
